I am not referring to the conventional ‘cookies’ that we all love to eat! In this article, I talk about ‘browser cookies’, what they are, and how data privacy policy ensures that you give consent to a website before it collects cookies from your browser.
What is a Cookie?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are used to remember your preferences, login information, and other information about your browsing activity. However, cookies have been a controversial topic due to concerns about data privacy and security. In this article, we will explore the relationship between cookies and data privacy, and explain why cookies are safe.
Data Privacy and Cookies
Data privacy has become an increasingly important issue in recent years, as more and more personal information is collected and processed online. Cookies have been at the center of this debate, as they are used to track user behavior and collect data about their browsing activity.
The concern with cookies is that they can be used to collect personally identifiable information (PII) without the user’s consent. This can include information such as their name, email address, phone number, and even their location. This data can then be used for targeted advertising, which some users find intrusive and invasive.
However, it’s important to note that cookies are not inherently evil. They are simply a tool that can be used for both good and bad purposes. While some cookies may collect PII, others are used to improve user experience and make browsing the web more efficient.
Cookies and User Consent
In most countries, including the European Union and Nigeria (Nigeria Data Privacy Regulation) websites are required to obtain user consent before placing non-essential cookies on their devices. User consent can be requested in a few different ways, such as:
- Pop-up banner: A pop-up banner appears on the website when the user visits, asking them to accept or decline the use of cookies. The banner should provide clear and concise information about the types of cookies used and their purposes.
- Cookie settings page: Some websites have a dedicated cookie settings page that allows users to choose which cookies they want to allow and which they want to block.
- Browser settings: Most web browsers have settings that allow users to manage their cookie preferences. Websites can inform users of this option and provide instructions on how to access their browser settings to manage cookies.
It’s important that websites make the process of requesting user consent for cookies as clear and transparent as possible. Users should have a clear understanding of what types of cookies are being used, what data is being collected, and how it will be used. Additionally, users should be given the option to withdraw their consent at any time and easily delete cookies from their devices.
Why Cookies Are Safe
Despite the concerns about data privacy, cookies are generally safe for users. Here are a few reasons why:
- Cookies are anonymous – Most cookies do not collect personally identifiable information. Instead, they collect anonymous data such as your browsing history and the pages you visit. This data is then used to personalize your browsing experience, such as by displaying targeted ads or suggesting products you may be interested in.
- Cookies are temporary – Most cookies are set to expire after a certain period of time, usually a few days or weeks. This means that the data they collect is only stored temporarily and is deleted after a certain period of time. This helps to ensure that your browsing activity is not tracked indefinitely.
- Cookies can be deleted – If you’re concerned about your data privacy, you can delete cookies at any time. Most web browsers allow you to delete cookies manually or set them to be deleted automatically when you close your browser.
Conclusion
In conclusion, cookies are an important part of the online experience, and they are generally safe for users. While there are concerns about data privacy and security, most cookies are anonymous, temporary, and can be deleted at any time. By understanding how cookies work and taking steps to protect your data privacy, you can enjoy a safer and more personalized browsing experience.
Adedamola Adewusi
Adedamola is the founder of ServerPoint NIG. and he is the head of Technical Business Analysis. He is a OneTrust Certified Data Privacy Professional. He is also a seasoned IT practitioner with certifications in Information systems management and software engineering. His experience in the field has spanned for over 20 years and has seen him deliver solutions to the banking, legal, educational sectors including SMEs. He is passionate about bridging the digital divide between Africa and its western counterparts and is determined to put Nigeria on the map for elite software engineering. To contact him, click on the Whatsapp icon on the bottom right corner of your screen.